Like almost every business owner today, you know the importance of taking your business online. You need a website and a social media presence so clients and potential candidates can find you. If you’re not using LinkedIn or allowing people to search your website for jobs, does the business even really exist?
Being visible and being easy to find are two driving goals for most businesses with their online presence. It’s no different for a staffing agency. One of the best ways to improve your site’s online visibility is to improve your search engine optimization.
How do you improve your staffing agency’s SEO?
There are many tips and tricks for improving your staffing agency’s SEO, including putting mobile first, moving from content product to content library, ensuring you have quality backlinks, and more.
1. Clarify Your Intent as a Staffing Agency
In the past, SEO was largely centered on choosing the right keywords. Things are changing, and today’s SEO best practice puts intent at the heart of content. What should users be looking for when they search for your staffing firm or your brand?
As search engines become smarter, keywords will become less important. Focusing on the purpose or reason for your content will help your SEO continue to shine even after this shift.
2. Focus on Mobile
Increasingly, people are using their smartphones, tablets, and other mobile devices to do more online. Whether they’re checking social media or shopping, they’re likely on mobile. A large portion of online searches are now performed on mobile as well.
This means your website will need to be optimized for mobile, and search engines will be placing more emphasis on mobile performance. Google, for example, has been using mobile-first indexing since 2016. As a result, SEO strategies are shifting to favour the mobile consumer.
3. Backlink to Quality Sites
This change comes out of the improving intelligence of search engines. Backlinking, or linking to other sites, used to be all about quantity. Most search engines quickly caught on to this strategy, and they now evaluate links for quality. Good SEO means you need to link your website visitors to quality content on authoritative sites.
4. Shifting from Making Content to Housing a Library
Another way SEO has changed recently has been in the way search engines evaluates content. It used to be that SEO depended greatly on how frequently you published new content and how recent your content was. Relevance was also important, but less so.
Search engines are shifting with their users, and users are increasingly looking for great libraries of content. They’re no longer interested in one topical piece, but whether or not you can provide them with great depth on any given subject. Once they’ve found your agency, they don’t necessarily want to go searching for another resource.
This still means you need to produce great content, but the overall focus should be shifting from quick production to quality production.
5. Add More Than Text
How often do you post infographics or videos? Today’s search engine user, whether they’re a client or a candidate, prefers to receive information in graphic form. You can make your staffing agency website and its content more appealing just by adding some high-quality graphics. Video and infographics are also popular, so don’t neglect them.
6. Improve Your Design
Think about what your staffing agency website looks like to someone visiting for the first time. What does it convey to them? How easy is it for them to navigate the site and find what they want?
This is also important to your SEO rankings, and one way to improve your SEO is to optimize the design of your website.
With all these tips in hand, you can easily improve your staffing agency’s online presence.