With terms like ‘gig economy’ and ‘job churn’ circulating around the staffing industry in 2017, Canadian businesses are favouring temporary staffing over permanent employment. Canada’s ongoing skills shortage affects more than just the tech world, and it impacts both organizations that need expert talent and young jobseekers.
There’s no better time than the present to start a temporary staffing agency. This type of agency is on the rise, because it’s an efficient way for companies to gain employee flexibility fast. LinkedIn’s 2017 Global Staffing Trends Report states that more than half of the industry’s leaders expect their budgets to grow and 79 percent expect to place many more candidates in the coming year.
All this means that if you’re going to start a successful temporary staffing agency during one of the most competitive eras in recruitment history, you’ll need to have a clear idea of what defines a winning staffing agency. Check out below for three traits you should have if you want to run a successful temporary staffing agency.
1. Know Your Niche
While you might think it’s better to cast your net wide when it comes to a successful temporary staffing agency strategy, it’s quite the opposite. The most prosperous staffing agencies are, in fact, those that decide to specialize in a field and become leading experts on the candidates and clients available there.
Many advantages come along with choosing a niche for your staffing agency, not least of which is being able to zero in on a target audience for marketing. When you know what your niche is, it’s easier to stay consistent with your brand, business strategy and budgeting. Not to mention that by focusing on one field, you can offer more valuable customer service.
2. Adapt to New Technology
They don’t call our current time the "digital age" for nothing. Starting a temp staffing agency today means you must prepare yourself for how data driven the industry is. Big Data, analytics, and key performance indicators are just a few of the trends that help the staffing industry run efficiently.
If you’re going to start a temp staffing agency, you’ll have to roll with the punches of digital transformation and disruption. If not, you’ll find yourself quickly falling behind. Make sure that you employ software that has features like an applicant tracking system (ATS), which allows you the ability to keep tabs on all your candidates, and a customer relationship management (CRM) system.
The best temp staffing agencies can stay on top of everyone involved in their business at any given time. That includes their staff as well and continuously monitoring their performance rates. New technology is key to streamlining daily operations.
3. Outsource Administrative Tasks
Perhaps one of the greatest underestimations people make about starting a successful staffing agency is how much effort it takes to keep admin in check. Making sure back-office duties and paperwork don’t overflow onto the front end and diminish your agency’s time management is of paramount importance.
Especially if you’re a foreign business owner, you need to give due consideration to the time and resources you’ll need for admin tasks. You must account for compliance with Canadian employment standards and province-specific business legislation, payroll and insurance. The last thing you want to sink your new agency is lack of attention to bureaucratic matters.
The above is why successful staffing agencies outsource their administrative tasks. Just as having a niche your agency can become trusted experts in, there are businesses that specialize in administration and business law. Hiring such experts can take the burden off your core business tasks and ensure you can eventually compete with the big staffing agencies.
The bottom line is this: the more decisive your staffing agency is, the better its chance at becoming a successful temporary staffing agency.